This 43-page guide walks you through the ingredients in your makeup with honesty and insight. No fluff, no hype — just the knowledge you need to shop smarter and feel confident in your choices.
Ingredient deep dive
A red flag list: ingredients to avoid
Quick reference ingredient tables
Makeup assessment tools
Smart swaps guide
Quick scan tips to understand labels at a glance
The most common ingredients and their uses across makeup, skincare, and body care
Which ingredients to look for—and which to avoid—based on your skin type, needs, and sensitivity
How to read and understand product labels, assess ingredients, and know their impact on your skin and health
How to see through greenwashing and spot harmful ingredients hiding in plain sight
This 43-page guide walks you through the ingredients in your makeup with honesty and insight. No fluff, no hype — just the knowledge you need to shop smarter and feel confident in your choices.
Ingredient deep dive
A red flag list: ingredients to avoid
Quick reference ingredient tables
Makeup assessment tools
Smart swaps guide
Quick scan tips to understand labels at a glance
The most common ingredients and their uses across makeup, skincare, and body care
Which ingredients to look for—and which to avoid—based on your skin type, needs, and sensitivity
How to read and understand product labels, assess ingredients, and know their impact on your skin and health
How to see through greenwashing and spot harmful ingredients hiding in plain sight